Anime /Cartoon outsourcing and Philippine culture

Hi, Renxkyoko Iglesias here, reporting for duty.

Actually, this blog post is just a reblog of the  latest entry on my anime/ manga blogsite  HERE.  I deem it appropriate, as well, to be posted here on my anything – goes- blog . After all, anything goes here, right ? Well, this is about  FYI  animation business in the Philippines and the Philippines’  comics culture..  So without further ado……..


I have so much swirling on my mind that I don’t know which  one to tackle first…….. Persona 4, the anime, or Chivalry of the Failed Knight ( which I like ),  or maybe  some thoughts on  outsourcing of anime and cartoons from Japan and USA to  other Asian countries. On second thought,  I guess  I’d write a bit about  this outsourcing stuff, and Chivalry of the Failed Knight, that is,  if  I don’t get to write too much on the subject of outsourcing, which is a delicate matter for Americans……. This issue of outsourcing has ,  in fact,  become a contentious  subject   among political candidates here in the US. These overseas companies are taking jobs away from Americans. To be honest, I believe that, too. Ninety percent  of American cartoons are already produced in Asia, particularly in the Philippines,  where Warner Bros. for example has set up a full-pledge animation studio,  Toei, as well, ( Toei Japan is already based in the Philippines ), , Cartoon Network, Hanna Barbera ( almost 100%  developed in the Philippines… Flintstones, Yogi Bear, etc,  are made entirely in the Philippines, since the early 80’s   ), Nickelodeon,  Marvel, Universal Studious , and yes, Disney.

Marvel has  so many Filipino illustrators in the US that  they were allowed to create their own  Filipino  mutant ( or woman ) . Do you know that girl who can pass thru walls ?  And there’s this  big-muscled  brown supposedly Asian mutant   with a Hispanic name …. yep, they are Filipinos ( but not popular, teehee ). Oh, and Wolverine’s illustrator is a Filipino.

If the trend  continuous, the Philippines may well become the cartoon capital of the world, according to business insiders.   American animation companies, though, have been doing this in secret, and that’s  quite understandable, given the situation here in the US.  This has been going on since the early ’80’s.  So guys,  you may not like it, but  Sailor Moon,  One Piece, Slam Dunk, DigiMon,  Dragon Ball, to name a few,  are made in the Philippines, since the early 80’s. 101 Dalmatians, Tom and Jerry, Little Mermaid ( the TV series)  Mickey Mouse, Buzz Lightyear,  to name a few,  are made in the Philippines, as well, QUIETLY  and SECRETLY.  However, Filipino illustrators are now clamoring to be recognized in the credits.

So, why do they outsource  it to the Philippines, particulary  from American animation studios ?  1.  Besides the obvious one, ( the cost is cut in half ), 2.  Filipinos understand Western sense of humor perfectly,  and the nuances of the English language.  The Philippines was a US colony for 50 years,  and that’s why Filipinos  get it. And thirdly,  and this is most important, ( and sad, in my opinion )  comics has been a part of Filipino culture  since the early 1900’s.  I’m guessing this is an American influence on the Filipinos’ consciousness.  The Philippines had been publishing  comics since the early 20’s  (  the most famous  character since 1926  was  Kenkoy, and his everyday life as a Filipino teenager in the 20’s ) , and since then, comics had proliferated.    The Philipines, in fact,   has been reading manga – like  stories  earlier than  Japan. Some illustrated serials lasted years  , and   were avidly and eagerly followed  on a weekly basis.   The popularity of comics ( komiks )  was so widespread  that the Philippines became  one of the biggest publishers of comics magazines in the world ( second to the US ), pre 1990, after which it waned., and I assume,  Japan  took over with their mangas.

The illustration below is that of  Filipino wonder woman DARNA, originally  named Varga  when it was first published in 1939, then morphed into Darna   in 1947.

Varga in 1939,  wearing a modest super woman costume

Comic cover of Varga

then as Darna, in 1947,  in a nice bikini.


Come to think of it, Darna is sexier than American  Wonder Woman. Why ? Look at the bottom bikini, It’s high cut, ha ha.  Varga ‘s costume to Darna’s… you’ve come a long way, baby.  Even in current standard, that costume it’s on the risqué side, don’t you think so ?  By the way,  Varga  came out much earlier than  American Wonder Woman. In other words,  a Filipino woman’s place in Philippine culture was not typical of that era, especially in Asia. Philippine society is , in fact, matriarchal.

But  here’s a superhero copycat,  the Philippines’  version of Captain America. (  Captain Barbell ! !) Oh, before I forget, the Darna and above photos are courtesy of Wikipedia. Captain Barbell’s is from  ernee’s corner 

Here’s the thing…… I’m not saying Filipinos have comics mentality.  Comics that time  was a very cheap form of entertainment for poor Filipinos.  Farmers taking a break from back-breaking work  would seat under a tree  and read. There was no TV ,  and no cinema in remote farming towns.

Well, this is all for now, folks.  I hope you find this educational.  Oh, and please don’t hate on the Filipino illustrators.  The meager salary  is enough to feed  a family and send  children to school. * sings * We are the world, we are the children… la la la.  Bye and thank you for reading.



57 responses to this post.

  1. That’s quite neat. I liked the comics at the end and gosh did Darna lose a lot of clothing. Seems kind of impractical for fighting, lol.


  2. Interesting and informative. Who would have thought, educational entertainment on a home computer ? lol ; )


  3. Did you know‬ that in 1993, Jollibee made a special appearance on one of the pages of The Flash #77? Made by popular artist Greg LaRoque (who was staying in the Philippines at that time), the story “Return of Barry Allen” shows Jollibee and its signature mascot behind the panic-stricken Americans.



  4. You have a good point about the high cut… 😀

    Wouldn’t have worked in relation to Superman, Flash Gordon or Spiderman… 😀

    Comics have always meant a lot to me, since I was an ugly duckling – back in my danish childhood many comics were american only added danish text – only a few were full danish, then later on more danish made comics grow up… 🙂


  5. VARGA! that 3 stars and a sun on her chest 😀


  6. Posted by Mr. Militant Negro on April 11, 2016 at 5:20 am

    Reblogged this on The Militant Negro™.


  7. Yep. Interesting and informative – news to me.Thanks. KR


  8. Posted by The Otaku Judge on April 11, 2016 at 7:53 pm

    The Persona 4 anime is great. A rare example of a good video game adaptation.


  9. wow – this is such interesting, informative and valuable!


  10. Dracula with a k? And Darna would make a killer cosplay outfit…but not me!!!!


    • Comics with a k , as well. But, do you know, in Romania, it’s spelled Drakul ? The ” K’ makes it sound more menacing, for some reason.

      OMG,yeah ! Darna would make a killer cosplay ! !


  11. My favorites are Drakula and Captain Barbell! Very cool — thanks for this fantastic post 😀


    • My favorite is the one with the mother and her kids. I want to know what happens to them ! Anyways, yeah, Captain Barbell is cool. I assume the thin kid who can barely hold on to the barbell becomes Captain Barbell, lol.


  12. It’s great to read a bit of history and really be educated on the medium. I hope the Filipino’s working in the industry do get the proper recognition, it shouldn’t matter where people come from, if they are good at their job they should be appreciated.

    Outsourcing is a problem but with a global world and a government owned by big business it seems less likely they want more jobs as that would mean more businesses and competition. It’s stupidly skewed, cut benefits for the unemployed yet do little about jobs in your own country. Practical solution tax the big companies and give tax breaks to small companies (at least for a few years), get the economy going again and encourage jobs to be created.


    • Globalization is not the problem. It’s when companies move the business to another country, lock , stock and barrel. These are the ones that should be taxed heavily, and their products should be taxed heavily too when they come in as imports.

      I’m of course conflicted when the Philippines, where I came from. Filipinos are poor, but they are very talented, educated and smart. The Philippines is doing very well, though,with almost 8% growth, the highest in Asia right now, even higher than China. It’s the only Asian country that gave a loan to Greece through IMF.


  13. So what if the Philipino’s have a comic mentailty – it’s cool! 🙂


  14. Thank you for nice visit on my blog.
    Best wishes .


  15. We love it, the people of Gastradamus love your blog and you are very beautiful I might ad, anyway it would mean a great deal to me if you were able to check out my blog Gastradamus. We have topics about the new Ghostbusters movie being pro choice, we even have an Abe Lincoln story that catching a lot of heat. Look forward to seeing your comments, have a great day and stay attractive, it will get you farther in life


  16. […] Shivani, Renex, Hasmeet, Felicia, Sonali, Mysterious One, Sulagno, Syeda, Iti, Aditi, Bloggeray26 […]


  17. I love that Halakhak style 🙂


  18. I know I’m late but I’m just getting into anime an I enjoy it. Rite now I’m just finishing watching Naruto, an I’m watching the Naruto shippuden episodes on youtube an I love it. And I’m also watching the seven deadly sins on Netflix. Cool stuff!


  19. […] via Anime /Cartoon outsourcing and Philippine culture — renxkyoko’s space […]


  20. really interesting hope Filipinos get their fair share of the profit from all that work.


  21. Can I re-blog this?


Leave a Reply to renxkyoko Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: